iRecognition: I am no longer Apple’s Target Market
I get it. I am no longer a “Mac” and it has taken a while to recognize. But now, I get it. It has been a good run. I can’t tell you have many times I went into companies and people scoffed at me running networks and servers from my PowerBook or MacBook. They laughed and thought I was nuts to come in and run Windows networks and servers with Macs. But, I did it and did it well. I brought Macs in where there were none prior to my arrival. I bridged divides between networks at companies that had “Mac people” and “Windows people” in the 2000s. I did a tremendous amount of magic every once and a while and it was always from a Mac. But now, that all has changed. I no longer am Apple’s market for devices. Here are a few reasons why.
I don’t like your glued-together hardware. I don’t want to buy metal glued together with glass and the inability to upgrade. You can make thin metal goodness and glue it all together and put screws designed to not be accessible for end-users, but I’m not buying it.
I don’t want my computer to be a tablet. I make things on my computer. There is no “convergence” for me. I don’t comprehend your reality. We have an iPad. The first generation one. It was neat. It is still kind of neat even if you stopped supporting it after a couple of years.
I don’t want my operating system to be more like an appliance. I happen to like computers and personal computers because I am not looking for someone to make decisions for me on what tools I can use on devices that I own.
I don’t need you to protect me from the world. I don’t need your curation. I rarely go into your OS X App Store and only get app updates from my jailbroken iPhone 4 for iOS apps. The curated App store is crazy. There are thousands upon thousands of apps that I have no need or desire for.
I didn’t jump at the iPhone 5. I wasn’t in-line on day one like I was with the iPhone 3 and iPhone 4. I am unsure why I just didn’t care anymore.
I don’t want more devices that do the same thing. Steve Jobs was right. The iPhone was the best tablet and it was correct to release it first. The various iPads are neat to consume with, but are not functional enough for people that happen to do more than just email and Facebook. The users that got you through the dark days were people that used your equipment because it was the best to create and make things with. I cannot say that anymore.
You gave up on servers and a real server operating system. XServes were actually nice devices. I bought a few. You left it for dead and those that still try to run your server add-on stuff are nutty.
iCloud is a joke. Like eWorld. Like .Mac. Like MobileMe. You can’t do this stuff. It’s okay. But, the fact you try reminds me of the dark days of Apple in the mid-90s. This was the time Apple was ready to die prior to Jobs returning.
You are a consumer electronics company now. Flavor of the month. You might be popular now, but the public is fickle. Ask Sony. They were just like you in the 1980s. Now, they are not.
You are about unit sales now. You need more and more consumers to want to get the latest Apple device. I get it. I don’t agree with it, but that is where you are now. I remember I was always able to explain to people that Macs lasted longer than PCs because of quality and ability to upgrade. Also, oddly, when software upgrades came out, they often make old hardware run faster. This doesn’t happen anymore. OS X 10.7 and 10.8 turned decent equipment into absolute pigs.
For the last few years and about every six months or so, I would always take the latest RedHat or Ubuntu distro and install it on a separate hard drive to see how it would run on my MacBook Pro or iMac. The experiment would always always start hopeful and end abruptly because I just couldn’t deal with the features I missed in OSX. My Apple hardware would always run faster, better and slicker with the latest and greatest Mac OS X version. My attempt to move to Linux full-time for my primary machine would last (at most) a couple of days before I would go crazy.
After 10.7 and 10.8, I repeated this experiment expecting the usual results. But, since October, have yet to return to the Mac. I am now running Ubuntu 12.10 full-time on my MacBook Pro 8,2 and have been the happiest I have been really since 10.6.8. It actually freaks me out. I would have bet against it.
I wish you the best on your consumer and mass-market model but for the first time in as long as I can remember, I know my next laptop and phone will not have a Apple logo on it.