I’ve read The Atlantic off and on for many years in print and online. The sure is a regular stop for me on daily news and I’ve appreciated many of their articles over the years. I’ve tweeted and linked to their content dozens if not hundreds of times over the years.

When I hit their site tonight, they seem to be taking a new approach to visitors. They started dishing the ad-blocker shame banner.

image

I understand the concept. They want to shame me into some conversion. But here is the thing, I took a few seconds to try and close the image to get to content but I just gave up and left. Isn’t that what most will end up doing?

I understand the predicament they must be in, but I struggle to see how executing a barrier like this would generate a reader to become a paying customer.

Shame and barriers can’t be the right approach can it?